If you tell your employees that the goal of your social media initiative is simply to bring more awareness to your company or to build your brand’s image, then you haven’t fully fleshed out your employee advocacy policy well. ![]() Nor should it be rushed for the sake of getting started.Įxplain how employees can advance your strategic goals: Like any new corporate initiative, an internal social media strategy requires proactive thought and deliberation to succeed. How will your company decide if and when to alter your plan, and who will make that decision?.How will you evaluate whether your plan is working?.What are the benchmarks of success with your social media plan, and the timeline for achieving these benchmarks?.What is your business trying to achieve with this major shift in how you utilize your employees?. ![]() There’s no doubt your business will craft detailed policies that guide how your employees use and interact with your corporate social media accounts, but you also need to develop a true, all-encompassing corporate social media strategy. Here are five things you need to know before jumping in.ĭevelop an internal social media strategy: Your audiences and prospects are actively using social media and those numbers are continuing to grow for each platform.Īdditionally, your employees can be huge assets in expanding your customer base, growing your brand reach, and shaping your reputation and image through social.īut before you take the plunge, it’s important to know exactly what you’re getting yourself into – and how to avoid common mistakes that can quickly balloon into costly setbacks to your company’s social media strategy. If you’ve decided to invite your employees to take part in your business’s internal social media strategy or you’re considering it, you’ve made a smart decision. In the last few years, the need for an internal social media strategy has begun to grow in popularity and many well-known brands are now investing time and resources into this strategy and social platforms.īefore, your company may have been against allowing employees to share on social media, but the shift in that mindset has changed.Ĭompanies who have guidelines in place but allow employees to participate in online conversations are reaping the benefits in marketing, sales, communications, and even human resources. If you are not familiar with what we mean by “internal social media,” it is essentially turning your company’s employees into brand advocates and encouraging them to share company content to their social networks.Ī more popular and growing term for this is employee advocacy.
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